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Maryland CTE Program of Study

Marketing

Students begin the program with two foundation courses in Principles of Business, Administration, and Management and Principles of Accounting and Finance. In the Marketing pathway, students learn about the consumer’s role, research in global marketing, developing a marketing plan and the importance of ethics and social responsibility. Internships and mentored projects are highly recommended. Graduates may earn college credit through articulation agreements, dual enrollment or by taking the Principles of Marketing CLEP Exam.

CTE Course Sequence

Principles of Business Management and Entrepreneurship

This is one of two foundation courses required for all pathways in the Business Management and Finance Career Cluster and is essential to all pathways. This course provides a foundational understanding of the role of business in a global society, American business as a dynamic process, forms of business ownership, management concepts, marketing, production and distribution, and accounting and finance.

Principles of Accounting and Finance

This is the second of two foundation courses required for all programs of study in the Business Management and Finance Career Cluster and is essential to all pathways. This course provides students with the knowledge necessary to manage and maintain a company’s financial resources in daily operating decisions. A mastery of fundamental accounting concepts, skills and competencies is essential to making informed business decisions.

Introduction to Marketing

This course introduces the student to the essential concepts of marketing theory and the foundations, functions and benefits of marketing in a free enterprise system including e-commerce. Throughout the course, students will use and incorporate technologies to conduct research and communicate. In addition, students will investigate the various and ever-improving alternatives for electronic marketing. Students will integrate their knowledge of legal issues, the importance of ethics, and social responsibilities in marketing.

Advance Marketing and Entrepreneurship Capstone (CLEP Exam)

The Advanced course builds on all of the concepts studied in Introduction to Marketing by giving the students in-depth, comprehensive project-based learning opportunities. Students will apply their understanding of consumer buying behavior and relationships; the tools and techniques used by organizations that identify the factors that influence marketing strategy decisions; market segmentation and target marketing; and other considerations in order to create a written professional marketing plan. Upon completion, opportunities will be made for students to earn college credit through such methods as articulation agreements with local colleges, dual enrollment and the Marketing CLEP exam.

Advanced Placement (AP) Economics

AP Economics covers concepts from both micro- and macro-economics. Students gain an understanding of the principles of economics that apply to the functions of individual decision makers, both consumers and producers, within the economic system. The AP course in macroeconomics focuses on economic systems as a whole. The course places particular emphasis on the study of national income and price-level determination, economic performance measures, the financial sector, stabilization policies, economic growth, and international economics. This course may also be split into two half credit courses AP Microeconomics (SCED 04203) and AP Macroeconomics (SCED 04204)

Additional Program Advantages

Program Affiliate

University of Maryland Eastern Shore
Department of Business, Management and Accounting

UMES- Business

Student Organization

DECA

DECA

Student Organization

FBLA

FBLA

Technical Skill Assessment

College Board CLEP

CLEP